Is Lindborg & Mazor LLP paying for “awards” to make themselves look good to clients?
It sure looks like it…a look at their website at https://www.lmllp.com/ has a list of “awards” that they have bought…err, received, after paying money apparently.
When a client looks at Lindborg & Mazor LLP web page, how the fuck are they to know that Lindborg & Mazor LLP paid for these awards? Answer, they don’t. Or rather, they didn’t know then but they know now. What kind of tiny ego’s must one have to buy oneself awards that are meaningless, except to perhaps defraud potential clients?
Is it legal? Apparently it is yes. But, for shits & giggles, and because it may be false advertising, I submitted an online complaint to the state bar association. Happy New Years to Lindborg & Mazor! (The countdown begins to see if they remove their scammy awards from their website, starting now at 11:45 am on 12/31/19)
Is it ethical? Depends on your ethics. For myself, I wouldn’t even consider it. Ask yourself, Do I want to deal with a firm that buys itself awards to try to impress clients?
From Wikipedia –
In August 2018, the Advertising Standards Authority upheld a complaint against AI Global Media to the effect that in two marketing emails they had implied an award had been given after a “meticulous and extensive” selection process involving significant voting by third parties, when in fact it appeared nominees were selected indiscriminately in bulk, large numbers of nominees could win awards not least because the categories for the awards were selected with a view to making as many awards as possible, and there were not a significant number of third-party votes. They also found that the first of these emails had misleadingly represented itself as being a legitimate email about an awards process not a marketing communication; they also noted that “Build”, the Al magazine in question, “did very little to promote the award winners who had not purchased the advertising packages”.
A search on Google quickly turned up many sites calling these awards scams, fake, etc.
The link below lists every awards company and whether it’s pure scam or real.
How easy is it to get an award from Universal Media? Apparently as easy as writing a check. From https://premonition.ai/fake-law-firm-wins-legal-awards/
“Last week, up-and-coming firm FLF Abiola & Co. captured the highly coveted title of “Film Financing Law Firm of the Year in Nigeria” from both Finance Monthly and Corporate INTL, which claim a combined readership of nearly 300,000 per month. Netting this rare international two-for should’ve been a major coup for the (very) young African firm, yet the win was greeted with howls of laughter by the notoriously salty UK press. The venerable Guardian was even moved to note that Abiola’s “logo bears more than a passing resemblance to an ejaculating penis.” It’d be understandable if Abiola felt that the tenor of the coverage verged on bullying, even given such a graphic design gaffe, but the only ones crying foul are the awards’ presenters. You see, FLF Abiola & Co., is not strictly speaking a real law firm, or even a particularly credibly faked one.
The firm was the invention of satirical law blog RollOnFriday, designed to lampoon purveyors of cash-for-credibility legal awards like Universal Media (the publisher of both Finance Monthly and Corporate INTL). After ROF revealed their ruse, a Corporate INTL spokesperson “concede[d] that there has been a breakdown in the due diligence/judging phase of our awards programme,” but that seems like a slight understatement. While the logo alone might not have been enough to erect a warning sign, there were other red flags. The photo purported to be of firm founder Dennis Abiola was, in fact, American actor Danny Glover. The Nigerian address provided did not exist. Even the FLF in FLF Abiola & Co. stands for Fake Law Firm. A cursory internet search would’ve been enough to cast doubt on the existence of the practice, but that might’ve obstructed the work of sending pre-drafted emails asking nominees and winners for £300 to fund an attractive sponsorship and promotional package.”
Hey, even dogs are getting in on the action, one dog became a member of “Lawyers of Distinction-read it below
Universal Media, the owner of several of these very dubious outfits, are being investigated for wrongdoing. https://www.rollonfriday.com/news-content/exclusive-legal-awards-company-investigated-wrongdoing
Bottom line is, if you as an attorney feel compelled to buy yourself awards, perhaps you should take a long hard look in the mirror and see why lawyers are regarded as scum. I’m left with the thought though that Irina won’t see a reflection in a mirror, like the rest of the vampires that exist in the law profession.